Background​

The Green Jar is a legal smoke retailer and lifestyle brand operating in North Texas, with locations in Dallas and newly expanded operations in Fort Worth. In early 2025, we launched a series of events under the brand "Puff, Pour, & Paint" to drive foot traffic, community engagement, and brand awareness. Grand Socials was hired to lead full digital event marketing, including Facebook/Instagram ads, Eventbrite optimization, and content strategy.

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Challenges & Objectives

• New Location Launches: Fort Worth and Dallas were new markets with no prior audience or data.

• Niche Targeting: The smokers-themed event needed highly strategic, compliant ad targeting.

• Multi-Event Calendar: Weekly events needed constant promotion, funnel setup, and conversion tracking.

• Conversion-Focused Goal: Generate consistent ticket sales and measurable ROI.

Our objective: Sell out as many events as possible and position The Green Jar as a go-to brand for smoker-friendly experiences.

 

What Makes Our Strategy Successful

Grand Socials created a multi-layered approach tailored to smoking event compliance and event marketing:

• Dynamic Ad Campaigns: We ran 60+ unique Facebook & Instagram ads across 3 separate ad accounts (Main, Fort Worth, Boosted Posts).

• Retargeting: Used retargeting measures to re-engage visitors who didn’t buy on the first click.

• Location-Based Strategy: Fort Worth & Dallas campaigns used neighborhood and interest targeting to build a new audience from scratch.

• Creative Variety: Each event had multiple ad creatives with different hook angles (visuals, UGC content, countdowns, testimonials).

• Conversion Optimization: Real-time adjustments to cost per click (CPC), landing page optimization, and audience exclusions.

• Eventbrite SEO Setup: Titles, tags, descriptions, and upsells were optimized for visibility and mobile conversions.

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Results

📍 Dallas Location Performance (Jan–Sept 2025)

• Total Gross Sales: $102,199.92

• Total Net Sales: $85,834.35 (after Eventbrite fees and Taxes) 

• Total Tickets Sold: 1,591

• Orders: 1,506

• Top Campaigns: Achieved $0.13–$0.18 cost per click (CPC) and thousands of purchases tracked via Eventbrite.

• Lifetime Ad Spend: $10,342.06

• Total Link Clicks: 62,225

• Impressions: 3.26M

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📍 Fort Worth Location Performance (July–Sept 2025)

• Launched in July 2025 with zero prior data.

• Top Campaign CPC: $0.16–$0.20

• Total Ad Spend: $3,232.26

• Link Clicks: 11,000+

• Impressions: 912,032

• Established early buyer behavior and successful launch events

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Boosted Campaigns

• Additional 843,553 impressions, $3.6 CPM, and high engagement via boosted posts.

• CPC as low as $0.12 with thousands of landing page views.

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