Mueshi

Background

Mueshi is a digital fundraising platform that empowers nonprofits by helping them raise money through alternative assets such as art, digital collectibles, and curated merchandise. In 2024, Mueshi set out to rapidly grow its subscriber base by targeting mission-driven nonprofits nationwide. They partnered with our team to develop a high-performance, multi-platform digital marketing strategy that would fuel lead generation, enhance brand visibility, and convert interest into active users.

 

Challenges & Objectives

Challenges:

• Low brand awareness within the nonprofit sector.

• Previous ads lacked structure and full-funnel intent.

• Limited in-house resources to manage paid media, UGC, and email marketing efforts.

Objectives:

• Drive qualified nonprofit organizations to Mueshi’s subscription landing page.

• Lower cost per click (CPC) and cost per result (CPR) while increasing reach and conversions.

• Build out and manage a UGC influencer pipeline to support the brand’s credibility.

• Set up, optimize, and grow organic social media presence across Facebook, Instagram, TikTok, and YouTube.

 

What Made Our Strategy Successful

1. Full-Funnel Paid Media Strategy:
We launched and managed paid advertising campaigns across Facebook, Instagram, TikTok, and YouTube; targeting nonprofit professionals, executive directors, and fundraising managers. Each platform had tailored creatives and ad sets mapped for awareness, engagement, and conversion stages.

2. UGC Influencer Pipeline:
We scouted, contracted, and managed UGC creators who produced high-converting video content for Mueshi and its nonprofit partners. We scripted content, coordinated revisions, and deployed creatives across ads and organic channels.

3. Email Marketing Integration:
Lead capture was followed by automated email workflows. We set up nurturing sequences that converted cold leads into warm subscribers using strategic timing and message segmentation.

4. Organic Channel Growth:
We created and optimized Mueshi’s social media accounts across all platforms, developed consistent content calendars, and implemented community management processes to drive engagement.

 

Results For August 2024 (We also have reporting for all of 2024; these are just results from one month) 

Facebook & Instagram Ads:

• Reach: 413K (FB) | 33.8K (IG)

• Clicks: 7,134 (FB) | 751 (IG)

• Average CPC: $0.32 (FB) | $0.74 (IG)

• CTR: 0.83% (FB) | 1.38% (IG)

• Despite a decrease in ad budget, performance remained strong across both reach and engagement metrics.

TikTok Boosted Posts:

• Leveraged micro-influencers and boosted organic-style UGC.

• Average CPC: $0.19

• Impressions: 45K+

• Resulted in hundreds of nonprofit inquiries with a very low cost-per-click.

Email Marketing:

• Built a custom lead nurture flow for new nonprofit signups.

• Increased email open and click-through rates using segmented automations.

Organic Growth:

• Revived Mueshi’s brand presence across all platforms.

• Strategically designed content to support paid initiatives and UGC momentum.

 

Conclusion

With a multi-layered digital strategy, Grand Socials helped Mueshi significantly boost its visibility in the nonprofit space, acquire high-intent leads, and convert them into loyal subscribers — all while maintaining a lean budget. From UGC production and ad management to SEO-optimized landing pages and email workflows, we managed every aspect of the digital funnel.