AutoUSA

Background

AutoUSA, a renowned automobile dealer with three locations in Texas, sought Grand Socials expertise to elevate their online presence. Our task was to design and execute a combination of organic and paid social media content that would maximize audience engagement and brand visibility.

​

Challenges & Objective

The primary challenge was maximizing reach and fostering conversion in a highly competitive space. The objective was clear: generate widespread engagement via paid and organic reach, drive video views, and ultimately spur conversions through car loan application submissions.

​

What Makes Our Strategy Successful

Our strategy was characterized by a duality of organic reach and strategically targeted paid promotions to optimize impressions and engagements. The content was specially crafted to not only attract but also encourage the audience to take the vital next step, i.e., applying for a car loan.

​

Results

The 3-month strategy showcased notable results: our paid posts reached 381,614 users and created 1,355,603 impressions through retargeting efforts. Simultaneously, our organic posts reached 124,749 users, and a total of 222,100 video views. Most importantly, we drove 620 conversions in the form of car application submissions.