Zoretti Clothing

Background

Zoretti, an online clothing store, partnered with Grand Socials to enhance its organic social media footprint, specifically on Pinterest. The task at hand was to create engaging content that would boost reach, engagement, and impressions organically, ultimately driving increased website traffic and sales.

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Challenges & Objective

The challenge was to develop compelling content that would resonate with the diverse customer base of Zoretti and capture the brand’s unique fashion aesthetic. The objective was to leverage social media, particularly Pinterest, to deliver increased website traffic, primarily through organic reach, which would subsequently lead to increased sales.

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What Makes Our Strategy Successful

Our successful strategy was accomplished by a combination of creative content development, a deep understanding of Zoretti’s target audience, and strategic social media SEO tactics. By optimizing each Pinterest pin for visibility and crafting content that stirred engagement, we amplified Zoretti’s reach on this key platform.

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Results

The results speak for themselves. We reached an impressive audience of 334,200 people organically on Pinterest, recorded 19,000 pin engagements, and garnered 562,000 organic impressions. Most notably, our focused strategy led to a significant surge in website traffic. Social media drove 45,734 visitors, Google Search resulted in 19,783 visits, and Direct Traffic added another 10,156 visitors. This holistic digital strategy paved the way for a notable increase in Zoretti’s sales.